5 June 2019 - by Joris Sepelie

Because We Care: improving our global impact with our inside-out CSR initiative

As a consulting company, our mission is to positively impact our clients by helping them to connect the dots between strategy, technology and people. With our team of more than 60 people, we all share the same belief that supply chain & operations are drivers of sustainable growth.
Yet, it doesn’t stop there. As the world is changing incredibly fast and the technological, social & environmental context is shifting at an unprecedented pace, we believe that our responsibility has grown broader than just offering the best services to our clients. Both collectively as well as individually, we believe we must act in order to monitor, assess and mitigate our direct and indirect impact on our society, our environment and our planet.

An initiative from within: Because we care

So, in the summer of 2018, a group of like-minded bluecrux colleagues came together and shared the enthusiasm to change the mindset of our company from within. Why would they want to do that? Because we care. And that’s immediately what the initiative became known as: Because we care.
After some brainstorming sessions, we agreed on the following mission statement:

“Develop a bluecrux that actively recognizes its responsibility towards its workforce, in society and towards the environment and aims to leverage its impact to inspire others.”

Moreover, we structured our overall initiative into 3 focus areas that include multiple objectives:

Eco : Grow towards a zero waste, C0² neutral company
Social : Incorporate a structured, recurring commitment towards social objectives
Workforce: Support a healthy & engaged workforce

Getting the entire company on board

While the initiative was started by a core team of 6 beecees, a sustainable, long term impact can only be achieved when all bluecrux colleagues are engaged and on board. That’s exactly why we have the following clear objective for 2019:

“Change the mindset of bluecrux colleagues through the creation of awareness, knowledge and desire to participate and engage in the initiative that we call ‘because we care’”

Following the bluecrux belief of “think big, start small, scale fast”, we developed an ambitious long-term roadmap, starting with an already very concrete action: getting colleagues to carpool.

Carpooling for society

The idea was very simple: involve all bluecrux colleagues for this first because we care action by making them carpool with each other (to the office, to a client, to an event,…). With the help of some WhatsApp groups to support the practical arrangements, and the incentive of a free carwash in mind, the results built up very quickly. Throughout the first couple of months of 2019, we already got 50 happy (and sometimes sleepy) colleagues sharing a drive, which equals 25 cars off the road, in February alone*.
*Update May 2019: Having already taken about 100 cars off the road, we saved already 12474 kilometres of air pollution (which is about the distance from our Mechelen office, to Honolulu)

*Update September 2019: Having already taken about 190 cars off the road, we now saved 23900 kilometres of air pollution (which is twice the distance from our Belgian to our US office, back and forth!)

bluecrux carpool

Of course, our ambition doesn’t stop with something as simple (yet effective) as carpooling. We will continue to execute our roadmap and look for ways to reduce and improve our impact. So, look out for #becausewecare (or #BCWC in short) updates throughout the year, as we’ll be back. Because we care!